Thiga

Craft is back

The era of vague roadmaps and output-driven teams is over. Companies now compete on their ability to design, build, and evolve impactful products fast. That requires structured thinking, user empathy, design excellence, and cross-functional execution at scale.

Without strong foundations, even the best ideas fail

Teams burn time chasing misaligned priorities, redoing work, or struggling with unclear processes and tooling. The result? Slower delivery, lower impact, and missed market opportunities

Data is everywhere

— but insight is rare. Many teams collect data but can’t turn it into actionable decisions. Others launch features without knowing what really moves the needle. Mastering analytics, experimentation, and instrumentation is no longer optional — it’s a competitive edge.

AI is reshaping the craft

It accelerates prototyping, redefines user expectations, and challenges product teams to think beyond traditional paradigms. To stay ahead, organizations must learn to leverage AI as a creative and executional accelerator — without losing sight of product fundamentals.

Craft and operations go hand in hand

Operational excellence is what allows product and design teams to focus on what matters most: solving real problems, creating value, and delivering impact. When well-executed, it boosts clarity, velocity, and autonomy across the board.

In short: Product excellence isn’t a luxury. It’s how companies turn vision into value — consistently, and at scale.

Craft is a system, not a solo act

Great PMs and Designers don’t work in isolation. They need clarity of direction, frictionless collaboration, and the right environment to focus on impact. Craft excellence comes from good practices, good tooling, and good teams — not just individual talent.

Ops should enable, not constrain

Product & Design Ops aren’t here to police teams. They exist to remove blockers, create alignment, and free up time and energy for what really matters. We design lightweight, adaptive systems — not bureaucracy.

Excellence is measurable

We believe in instruments, not opinions. Whether it’s discovery quality, engagement metrics, or delivery velocity — if it matters, it should be tracked and improved. But we also know which signals truly reflect impact — and which are noise.

AI changes the game — and the craft

We embrace AI as a creative and operational accelerator. But we also help teams rethink their posture: how to build responsibly, navigate uncertainty, and avoid hype-driven decisions.

We bring battle-tested know-how

Our experts don’t just advise — they deliver. They’ve led products, set up Ops functions, implemented data stacks, and shipped features at scale. They embed with your teams, adapt to your context, and make things better from day one.

Unlike generic consulting firms, we don’t sell operating models in a box. We co-design pragmatic, evolutive solutions — tailored to your reality, and focused on results. That’s how we build trust, momentum, and long-term value.

Interim Product & Design Experts

Embed experienced Product Managers, Designers, and UX Researchers to deliver immediate impact. Our experts fill urgent gaps, lead key initiatives, and bring sectoral or technical expertise — including AI fluency — to hit the ground running.

Product & Design Ops

Scale your product organization without chaos. We help implement rituals, templates, tooling, and collaboration patterns that boost alignment, efficiency, and team focus — day-to-day.

Informed Decision Enablement

Make smarter product calls with robust analytics, data models, and KPI frameworks. We design end-to-end tracking plans and build a strong data culture — so teams don’t depend on analysts to move forward.

Conversion & Engagement Optimization

We identify drop-offs, test hypotheses, and optimize UX and messaging to increase activation, retention, and conversion — using A/B testing and rapid experimentation loops.