BUSINESS & PRODUCT STRATEGY
Align Product strategy with your company strategy
We help leaders translate company vision and strategy into a Product strategy that serves business goals.
The best-performing companies are the ones that put technology at the core of their business model.
Product strategy must flow directly from company strategy and its ambitions. When the two are disconnected, teams pull in opposite directions.
We help executives and Product leaders formalize this vision and steer their product portfolio by value. Day to day, we align teams (product, tech, marketing, business...) around this strategy. We put in place an operating model with the right governance and clear decision rights, from top management to operational teams.
Our approach factors in AI from the outset: company strategy must seize the new opportunities it opens.
Our Business & Product Strategy services
We translate your company vision into value-prioritized roadmaps. We help leadership teams define their Product investments and sequence them to serve business goals.
We help you structure innovation as a capability that runs continuously, rather than a one-off initiative. We build a clear pipeline to identify and scale the right opportunities, including AI-powered business models, with clear criteria for what moves forward and what should be stopped.
A successful launch starts long before release day. We align Product, Marketing, and Sales upfront so that positioning, pricing, and Go-to-Market strategy put the product in the hands of your target customer and create value from day one.
We help leadership teams make better, faster decisions by aligning portfolio investment around strategic outcomes measured with the right KPIs, rather than project timelines. That includes the governance and decision rights that ensure alignment reaches every level of the organization, down to the teams who ship.
We use AI as a strategic copilot. From discovery to decision-making, we deploy AI agents that accelerate analysis and surface business models and opportunities that conventional approaches miss.
Our Business & Product Strategy engagements
Companies we've helped translate their strategy into measurable outcomes.
Decathlon wanted to turn bike digital identification into a full ecosystem of services. We explored the opportunity and built the business model from scratch, from revenue projections to international rollout. The digital passport now equips over 700,000 bikes across 32 countries.
Back Market knew fraud was a problem but lacked visibility on its true cost. We quantified the business impact and defined 7 North Star metrics that aligned Product, Tech, Data and Security teams around a shared vision and a Trust & Safety roadmap that became the framework for fighting fraud.
Alma needed to attract large merchants to its BNPL platform while managing complex payment integrations with PSPs and terminal providers. We led the Product strategy on B2B acquisition, balancing long-term vision with Sales priorities to strengthen Product-Market Fit with enterprise clients.
Our Business & Product Strategy team
The experts who shape our clients' Product strategy.
Marie-Laure leads Thiga's Business & Product Strategy practice, working directly with executive teams to align Product vision with business priorities.
Charlotte helps clients identify growth levers and sharpen the positioning of their products and offers before they hit the market.
Elettra structures international Go-to-Market launches, helping Product and Marketing teams focus their efforts on the right initiatives.
Go further on Business & Product Strategy
Resources to help you think sharper about where to invest and how to launch.
From La Product Conf - France's biggest Product event with over 1,300 attendees - to our VIP dinners, breakfast sessions and meetups, we bring Product people together around the topics that matter: AI, Product strategy, Design, organization and craft.
18 DECEMBER 2024
"Business and Tech: a love story that's taking too long to unfold"
Thiga co-founder Alexandre Irrmann-Tézé explores why the two worlds still struggle to align, and what it takes to make technology serve the business.Business and Product strategy training with Thiga Academy
Sharpen your strategic edge with trainings tailored for leaders.
Understand the strategic importance of AI for your business, identify real-life opportunities and build an action plan to start moving forward immediately.
Learn how to design and implement the Product strategy, from vision to roadmap, including the definition of OKRs.
Become an expert in Product business and adopt an investor mindset to maximize the ROI of product initiatives.
Learn how to create a Product Vision to improve alignment and give meaning to your teams’ work.
PRODUCT & BUSINESS STRATEGY
Let's align your Product strategy to your business goals
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