Discover our AI Manifesto and get in touch with our best Thiga AI Experts
Read moreAI isn’t just another wave of innovation, it’s a fundamental shift in how we think, build, and grow. At Thiga, we don’t just respond to change. We help shape it.
This manifesto sets out our commitments, beliefs, and priorities for building responsible, impactful AI, today and tomorrow.
Our promise: to create meaningful AI impact for our clients, our teams, and the entire product ecosystem.
Because clarity matters, especially when the ground is shifting fast.
This manifesto is our compass. It guides our decisions, aligns our teams, and holds us accountable. Like AI itself, it will evolve. But our principles will stay clear.
What We’re Seeing on the Ground:
AI is moving fast, but unevenly. Behind the headlines, here’s the real picture we observe with our clients
Some teams scale AI; many are stuck at proof of concept. The gap is widening.
Unclear ROI, strategic uncertainty, and cultural resistance still slow down adoption.
Fast-moving tools meet slow-moving systems,and the result is friction.
Strategy and oversight haven’t caught up to the pace of technical development.
European organizations are turning to sovereign infrastructure to protect autonomy and privacy.
From personalization to live experiences, intelligence will be embedded in product DNA.
From static plans to adaptive, data-informed iteration, teams will work smarter, not just faster.
Repetitive tasks will fade. Consultants will focus on insight, creativity, and impact.
Prompt design, retrieval-augmented generation, and agent orchestration will become essential.
Modular, low-code AI will empower business teams, not just technical ones.
Trust, security, and ethical oversight will separate mature practices from risky ones.
We use AI to amplify human judgment,not replace it.
We’re rethinking our own tools, methods, and operating model to work smarter.
Data fragmentation and quality issues undermine performance, while ethical concerns grow with scale. We help you build trustworthy AI systems—by design.
Our learning is continuous, personalized, and grounded in experimentation.
We help you identify AI opportunities and choose the right approach to create value.
We enable product, tech, and design teams to accelerate their daily work with AI.
We partner with you to design, launch and enhance AI-powered products that solve meaningful problems .
We craft user experiences where AI adds value quietly: intuitive, clear, and trustworthy.
We don’t build AI for its own sake. If it doesn’t solve a clear problem, create meaningful value, or drive impact, it doesn’t belong.
Our AI powers our daily work. We refine, test, and learn before advising clients. It's how we stay credible, and honest.
We run live experiments, not vanity demos. If it’s not heading to production or teaching us something, we move on.
We design AI to lead, to provoke new standards, bring fresh insight, and be shared widely. If it doesn’t shift the norm, we rethink it.
We stay close to the code. It's not about titles or theories, it’s about showing how things work, from idea to implementation.
We make AI understandable. Transparency isn't optional, it’s how we create alignment, confidence, and real-world usability.
We freely share what we learn, methods, tools, and insights, because collective progress matters more than proprietary edge.
We talk openly about what works and what doesn’t. Transparency is how we build stronger teams, better systems, and smarter decisions.
We don’t cling to past expertise. Staying relevant means embracing change, curiously, humbly, and continuously.
We lead with energy and integrity. Through experimentation and joy, we shape the future of product, with people at the center.
Discover how Thiga helped Club Med boost delivery efficiency for product teams by leveraging a GenAI Agent.
We’re shaping the most forward-thinking, hands-on AI practice in Product.
Whether you're a client, a partner, or a future Thicrew member, join us.
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