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Artificial Intelligence & Data

Turn AI and Data into levers of real, operational value. At Thiga, we help you go beyond experimentation, embedding AI and Data capabilities into products and organizations with clarity, responsibility, and measurable impact.
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Why it matters

The promise of AI is no longer theoretical—but realizing its value at scale remains elusive for many. Ambitious investments too often stall at the prototype stage or fail to integrate meaningfully into teams’ daily work.
We see this across three core tensions:

Vision vs. Execution

Many AI initiatives struggle to move from Proof of Concept to full-scale deployment. We close that gap with actionable strategies and delivery capabilities.

Tools vs. Adoption

Powerful models mean little without meaningful usage. We focus on human-centric adoption—embedding AI into real workflows and decision-making.

Data vs. Trust

Data fragmentation and quality issues undermine performance, while ethical concerns grow with scale. We help you build trustworthy AI systems—by design.

At Thiga, we don’t just advise. We co-build. We apply these principles to our own operations before bringing them to our clients.
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Our convictions

Our vision for AI and Data is built on principles that are as actionable as they are ambitious:
01.

AI Is Reshaping Product Thinking

AI Is Reshaping Product Thinking

Personalization, automation, continuous optimization—AI transforms not just what products do, but how they’re built and evolved.
02.

Expertise Matters

Expertise Matters

Real impact comes from operational mastery: prompt design, retrieval strategies (RAG), robust evaluation, and agentic architectures.
03.

Governance Must Evolve

Governance Must Evolve

The rise of autonomous systems demands a new approach—one that blends human oversight, performance metrics, and ethical accountability.
04.

Clarity Over Hype

Clarity Over Hype

We believe in applied AI: understandable, explainable, and delivering real outcomes. Pragmatism drives progress.

What we offer

 
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AI Strategy & Acceleration:

Define where and how AI creates value in your context. We help you prioritize, roadmap, and decide when to build, buy, or integrate.
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AI for Operational Efficiency

Rethink how product, tech, and design teams work—embedding AI into daily practices to unlock speed, focus, and creativity.
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Craft AI Products

Use AI to solve meaningful problems, launch new services, or enhance existing ones. We help turn ideas into intelligent, usable solutions.
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AI-Driven Customer Experiences

Design user journeys that are intuitive, transparent, and ethical—making AI feel seamless, not intrusive.

Meet our experts

Interested in exploring how AI and Data can support your ambitions?
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Get in touch Interested in exploring how Thiga can help support your ambitions? Contact our team—we’ll get back to you promptly.
Delphine
Delphine Barthas AI expert
Renaud
Renaud Chevalier CTO
Abdessamad
Abdessamad Benhalima Principal, Head of Data&IA

Thiga

The newsletter with real impact
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