AI is profoundly transforming the market and redefining performance standards. True to its pioneering DNA, Club Med has chosen to fully embrace this shift by laying, with Thiga, the first building blocks of an AI-ready organization.
The ambition is clear: empower teams to reinvent the way they work by leveraging AI agents capable of automating repetitive tasks, freeing up time for innovation, creativity, and operational excellence.
In this joint mission, the agents were built by Thiga in close collaboration with Club Med’s teams, ensuring a perfect fit with both business and technical needs. Beyond the technological dimension, Thiga also supports change management: adoption of new practices, upskilling of employees, and seamless integration into daily operations.
This approach has made it possible to identify and test concrete, high-impact use cases across the entire product and tech delivery chain, from creating User Stories to generating release notes, understanding APIs, and automating tests. By capitalizing on solid governance and smooth integration with existing tools, Club Med has taken a structural step forward: experimenting, measuring, and optimizing, to lay the foundations of an AI-augmented organization, where technology becomes a true driver of collective and sustainable performance.
