Thiga

Why it matters

Customer Experience & Design has become a strategic imperative.
In an increasingly competitive and saturated digital environment, delivering seamless, intuitive and personalized experiences is no longer optional. Strong CX and design directly influence key business metrics: acquisition, conversion, retention, and customer lifetime value.

Beyond outcomes, design also enables internal alignment - connecting strategy, tech and product through clear user insights, rapid experimentation, and robust systems. It accelerates time-to-market, reduces risk, and maximizes ROI.

We don’t just design interfaces - we design organizations

We’ve helped scale design teams from 5 to 50+, structuring roles, rituals, and governance that make design a long-term growth engine.

We treat AI as an opportunity to rethink how we work, not just what we produce

From research to delivery, we help teams integrate AI responsibly to create faster, smarter, and more human-centered experiences.

Design deserves a seat at the strategy table

We’ve made it happen — by connecting user insights to business outcomes, and turning design into a driver of impact, not just a service function.

Our consultants don’t parachute in

We embed, we lead, and we transform from within — mentoring teams, aligning with leadership, and ensuring your design capability becomes a true differentiator.

Customer Insights & Research

We uncover deep user insights through qualitative and quantitative research. From interviews and field studies to behavioural data analysis, we enable teams to make informed decisions — not assumptions.

Key missions:
- UX Researchers / Product Designers
- Discovery coaching
- Strategic research planning
- User journey & persona mapping
- Continuous research setup

CX Strategy

We define customer experience strategies that align user needs with business objectives. Our recommendations are ready to implement, based on competitive benchmarks, product performance, and accessibility & usability audits.

Key missions:
- CX audits and diagnostics
- Journey mapping & service blueprint
- Value proposition definition
- Cross-channel experience strategy
- Stakeholder alignment & facilitation

Design & Prototyping

We design, prototype and validate solutions fast. Our teams balance usability, desirability, and feasibility to deliver impactful experiences — from concept to delivery.

Key missions:
- UX & UI Design
- Product Design
- Rapid prototyping & user testing
- Coaching and training (Figma, Design critique)
- Embedded designers in product squads

Design Systems at Scale

We design, structure and scale design systems that empower teams, improve quality and accelerate delivery across large product organizations.

Key missions:
- DS audits and governance model definition
- Design/tech collaboration (tokens, documentation, rituals)
- Setup and tooling (Figma libraries, DSM, Storybook)
- Squad support & onboarding
- Training via our internal academy