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MANUTAN & THIGA

Align, Strengthen, Transform: Manutan Reinvents Its Product Organization
Product Craft
Operational Excellence
Retail & CPG
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Table of content

Context

Manutan, a leading B2B e-commerce player in Europe, operates across 17 countries and 25 subsidiaries. At the heart of its strategy, its e-commerce platforms serve businesses, public institutions, and craftsmen alike.

Amid a large-scale technical migration across its platforms, Manutan aimed to strengthen its product organization, building a genuine product culture, uniting teams, and aligning business and technical priorities to maximize impact.

Challenges
  • Reduce technological dependency on an external, unsustainable solution.
  • Raise product maturity through clear rituals, processes, and impact measurement.
  • Prevent effort dispersion by clarifying roles, responsibilities, and priorities.
  • Bring visibility through shared tools and metrics.
  • Align stakeholders to foster collaboration and channel energy toward impact.

Our approach

  • Structuring the product organization

    Creation of cross-functional teams and product trios (PO/PM, Product Designer, Tech Lead). Delivery workflows (DoR, DoD) were clarified, turning collaboration into a true performance driver.

  • Capability building & coaching

    Coaching for POs/PMs, introduction of discovery and delivery rituals, and mentoring for Scrum Masters. This hands-on support anchored new practices, strengthened internal capabilities, and improved hiring and onboarding processes.

  • Tooling and process industrialization

    Harmonization of environments (Jira, Confluence), workflow standardization, and centralized documentation, ensuring lasting operational efficiency.
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    Impact-driven governance

    Introduction of a roadmap aligned with OKRs and qualitative surveys to measure progress and make value creation tangible.
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    Continuous operational support

    On-the-ground presence to remove blockers, apply new practices, and reinforce cross-functional collaboration.

Our impact
  • Secured launch of the technical migration, reducing dependency on external tools.
  • A stronger product culture: clear roles, shared rituals, and empowered teams.
  • Enhanced stakeholder cohesion, fostering smoother coordination and prioritization.
  • Improved operational efficiency: more reliable planning, fewer bottlenecks, and faster delivery.
  • Increased visibility and alignment through a clear roadmap, shared OKRs, and consistent release tracking.

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