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While most firms in this space come from data or engineering, we come from Product. Technology serves the business, never the other way around.

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EXPLORE Business Case visual Improving delivery efficiency for product teams using a GenAI Agent We designed and deployed AI agents across Club Med's Product & Tech teams, cutting content creation and documentation tasks from 3–5 days to half a day, with a multi-agent governance framework built to scale across the organization. See our work
About us

We come from Product

Most firms in this space come from data or engineering. We come from Product. We start with problems worth solving, not technology worth deploying.

Talk to us
AI capabilities
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
AI capabilities
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
EXPLORE BUSINESS CASE Improving delivery efficiency for product teams using a GenAI Agent We designed and deployed AI agents across Club Med's Product & Tech teams, cutting content creation and documentation tasks from 3–5 days to half a day, with a multi-agent governance framework built to scale across the organization. See our work
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Align, Strengthen, Transform: Manutan Reinvents Its Product Organization

Product Craft & Operational Excellence Retail & CPG
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Building Product maturity and autonomy through a major technical migration

We structured the Product organization of this B2B e-commerce leader (17 countries, 25 subsidiaries) during a critical platform migration, building Product trios, coaching POs/PMs, and aligning business and Tech priorities.

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Context

Manutan, a leading B2B e-commerce player in Europe, operates across 17 countries and 25 subsidiaries. At the heart of its strategy, its e-commerce platforms serve businesses, public institutions, and craftsmen alike.

Amid a large-scale technical migration across its platforms, Manutan aimed to strengthen its Product organization, building a genuine Product culture, uniting teams, and aligning business and technical priorities to maximize impact.

Challenges

  • Reduce technological dependency on an external, unsustainable solution.

  • Raise Product maturity through clear rituals, processes, and impact measurement.

  • Prevent effort dispersion by clarifying roles, responsibilities, and priorities.

  • Bring visibility through shared tools and metrics.

  • Align stakeholders to foster collaboration and channel energy toward impact.

Our approach
  • 01

    Structuring the Product organization

    Creation of cross-functional teams and Product trios (PO/PM, Product Designer, Tech Lead). Delivery workflows (DoR, DoD) were clarified, turning collaboration into a true performance driver.
  • 02

    Capability building & coaching

    Coaching for POs/PMs, introduction of discovery and delivery rituals, and mentoring for Scrum Masters. This hands-on support anchored new practices, strengthened internal capabilities, and improved hiring and onboarding processes.
  • 03

    Tooling and process industrialization

    Harmonization of environments (Jira, Confluence), workflow standardization, and centralized documentation, ensuring lasting operational efficiency.
  • 04

    Impact-driven governance

    Introduction of a roadmap aligned with OKRs and qualitative surveys to measure progress and make value creation tangible.
  • 05

    Continuous operational support

    On-the-ground presence to remove blockers, apply new practices, and reinforce cross-functional collaboration.

Our impact

  • Secured launch of the technical migration, reducing dependency on external tools.

  • A stronger Product culture: clear roles, shared rituals, and empowered teams.

  • Enhanced stakeholder cohesion, fostering smoother coordination and prioritization.

  • Improved operational efficiency: more reliable planning, fewer bottlenecks, and faster delivery.

  • Increased visibility and alignment through a clear roadmap, shared OKRs, and consistent release tracking.

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