Delivering strategic integrations to fuel ambitious growth

Alma is a French scale-up specializing in Buy Now, Pay Later (BNPL) solutions. In a fast-growing phase, the company was pursuing an ambitious goal: to attract major merchants and integrate its payment solution with key strategic payment providers.

In this context, Thiga partnered with Alma’s Product team on the B2B merchant acquisition scope, acting as Lead Product Manager.
The objective: to strengthen Alma’s product–market fit to appeal to this new target and sustain its growth strategy.

Defining the right product strategy in a sales-driven context

The team had to strike the right balance between long-term vision and responsiveness to Sales’ short-term needs.

Standardizing under large merchants’ requirements 

The challenge was to address large merchants’ requirements without falling into the trap of bespoke product development.

Managing complex technical integrations

Integrating with existing solutions (POS systems, payment terminals, PSPs) required careful orchestration to balance speed of delivery and technical robustness.

• 6 successful integrations, strengthening Alma’s credibility with strategic partners and enabling new client acquisition.
• Over €200 million in transactions generated in a single quarter thanks to new integrations and deployment with large merchants.
• A Product team structured into three squads, with a clear roadmap and rituals fostering alignment, efficiency, and maturity.