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We come from product

While most firms in this space come from data or engineering, we come from Product. Technology serves the business, never the other way around.

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AI Capabilities Vector-Jun-12-2026-01-41-55-0280-PM
Craft AI Products Design, build, and scale AI-powered products.
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AI for Business Efficiency Redesign your business processes through AI.
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Product Operating Model AI (POM-AI) Redesign your organization to capture to full potential of AI.
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Product Builders Ship a full product faster than a traditional team, with fewer people.
Our Product & Tech Capabilities Vector-3-1
Embedded Product & Tech experts Strengthen your teams with our Product and Tech consultants
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Product Experience & Design Make Design a strategic lever for your organization.
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Business & Product Strategy Align Product strategy with your company strategy
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Tech & Architecture Build secure and scalable architectures for production.
EXPLORE Business Case visual Improving delivery efficiency for product teams using a GenAI Agent We designed and deployed AI agents across Club Med's Product & Tech teams, cutting content creation and documentation tasks from 3–5 days to half a day, with a multi-agent governance framework built to scale across the organization. See our work
About us

We come from Product

Most firms in this space come from data or engineering. We come from Product. We start with problems worth solving, not technology worth deploying.

Talk to us
AI capabilities
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
AI capabilities
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
Craft AI Products Design, build, and scaleAI-powered products
EXPLORE BUSINESS CASE Improving delivery efficiency for product teams using a GenAI Agent We designed and deployed AI agents across Club Med's Product & Tech teams, cutting content creation and documentation tasks from 3–5 days to half a day, with a multi-agent governance framework built to scale across the organization. See our work
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Build and deploy a Product-led operating model across digital & business teams

Organizational Transformation Retail & CPG
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Structured, autonomous Product teams for faster, higher-impact delivery

We deployed a Product operating model across Decathlon's Sport Products domain, trained 100+ people, and aligned two new Product teams with a major PLM transformation.

Sommaire

Context

Within the Sport Products domain, Decathlon’s Digital Design team delivers solutions used by 6,000+ employees across the value chain from designers and model makers to engineers, production leaders, ecommerce and marketing teams.


This includes digital twins, PLM, 3D assets, laboratory testing digitization, CGI, and more.
Objective: improve time-to-deliver and user impact by aligning digital solutions with business needs and user value, while supporting a major PLM and process transformation.

Challenges

  • Difficulty delivering impactful digital solutions fast enough

  • Prioritization misaligned with user value

  • Too many parallel initiatives, not enough outcomes

  • Lack of structured operating model to support large-scale PLM and tooling transformation

Our approach
  • 01

    Assessment & mapping

    Immersion & interviews to understand pain points and map all capabilities (expertise, digital, org, services).
  • 02

    Target org design

    Co-created roles, responsibilities and collaboration principles across Digital and Business (Sports brands and Industrial processes teams).
  • 03

    Capability building

    Trained and coached 100+ people (PMs, Ops, Business Leaders) via OKRs, missions, rituals, and custom coaching.
  • 04

    Product rituals deployment

    Structured planning, alignment, retrospectives and sharing sessions across groups.
  • 05

    Pilots & experimentation

    Launched two initial test areas (Asset Management and PDM), then scaled to a full product organisation with two Group PMs and cross-functional product teams.
  • 06

    Change roadmap

    Built a deployment plan to scale the product mindset across the organisation.

Our impact

  • 2 Product teams launched on priority scopes with clear roles and outcome focus

  •  More than 100 people trained or coached across digital, sports and industrial processes

  •  Product rituals operational across product groups

  • Tangible acceleration of delivery and alignment with PLM transformation roadmap

Want to know more about this project or how we could support you?
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