AI satellite imagery analysis
An automated detection platform for military assets from multisource data, deployed across several government institutions.
Craft AI products
Design, build, and scale AI-powered products.
More than a feature, AI is a Product decision. We help you build AI products that earn user trust and ship to production while creating real business value.
AI is a Product decision.
Building an AI product (or embedding AI into an existing one) requires a different approach. Product teams work alongside data scientists and ML engineers, not just developers. Prioritization means weighing whether a 3% model improvement is worth spending weeks on it. For GenAI products, the output is non-deterministic: the same input can produce different results, reshaping the entire approach.
Above all, it reshapes the relationship with the user. Building user trust with a non-deterministic product is a discipline in itself.
That trust is earned in the Design layer: how the product communicates uncertainty and explains its suggestions, how it recovers when it's wrong... Explainability and graceful failure are among the first Product decisions you make.
We come from Product. That means we start from the user problem and work backward to determine where AI creates real value, and where it doesn't.
With GenAI, the same input produces different outputs - changing how products should be built
Users don't adopt AI features they can't understand or trust
When users don't understand why a product gives a certain answer, they stop using it. When they can't override it, trust collapses. And when it fails without explanation, they leave.
Building user trust with a non-deterministic product is a discipline in itself, earned in the Design layer: how the product communicates uncertainty and explains its reasoning, as much as how it recovers when it gets it wrong. Explainability and graceful failure are among the first Product decisions you make.
Collaboration isn't enough: PMs, data scientists, and ML engineers must co-own the product
A traditional Product team is a PM, a few engineers, and a Designer. An AI product adds data scientists, ML engineers, and evaluation specialists to the mix, each optimizing for different metrics and speaking a different language.
The PM arbitrates between model accuracy, user experience, infrastructure cost, and Time-to-Market all at once. This goes beyond adding a new member to the squad: it's a different collaboration model entirely.
A 3% model improvement may not be worth three weeks of engineering time, and your PM needs to know the difference
Traditional product prioritization weighs impact against effort. AI product prioritization adds a layer: is a 3% improvement in model accuracy worth three weeks of engineering time, knowing those same three weeks could go to improving the UX, enriching the training data, or cutting inference costs?
The backlog covers model performance, user experience, and infrastructure at once. Most product frameworks don't account for this – you need new ones.
Evals, drift detection, and cost control are the guardrails that keep an AI product alive
While a traditional product ships and stabilizes in maintenance mode, an AI product ships and immediately starts drifting: the data the model was trained on becomes stale, and performance degrades without anyone changing a line of code.
User feedback feeds directly into model retraining and eval datasets, improving the product as it runs. Model quality evaluation is a permanent practice, and cost optimization (from model selection to inference trade-offs) is an ongoing Product decision.
Some AI products we worked on
AI-powered insights platform
A natural language analytics solution that turns patient and HCP data into strategic insights for R&D and Medical teams.
100% GenAI customer service chatbot
A generative AI chatbot deployed globally for a major retail group, doubling the automation rate with zero incidents.
Our AI Product experts
Crafting AI products calls for specific profiles.
Delphine Barthas
AI Product Expert
Creator of the AI Product Canvas, Delphine leads AI Product strategy at Thiga.
Sébastien Altounian
Head of Data & AI
Leading Thiga's Data & AI practice, Sébastien has spent 10+ years making data the foundation AI products can actually rely on.
Olivier Bergeret
Tech & Engineering Director
Olivier ensures AI products go from prototype to production with the right architecture and engineering standards.
Kévin Si
AI Product Manager
Kevin brings deep expertise in AI evaluation, from model performance to production monitoring. He ensures AI products stay reliable at scale.
Simran Singh
AI Product Designer
Simran is a Design expert specializing in non-deterministic systems - how AI products communicate uncertainty and earn user trust.
Louis Oulès
AI Engineer
Louis deployed AI at scale for Thales NL defense division. Fluent in Kubernetes, LangChain, Langfuse, and Ollama in complex technical environments.
Camille Melin
Lead Product Designer
As Camille puts it, she "uses AI for Design and designs for AI".
Our resources on building AI products
Everything you need to successfully integrate AI into your products.
EVENTS
From La Product Conf - France's biggest Product event with over 1,300 attendees - to our VIP dinners, breakfast sessions and meetups, we bring Product people together around the topics that matter: AI, Product strategy, Design, organization and craft.
AI CANVAS
Our tool to help Product teams frame AI initiatives and decide where AI creates real value.
AI FRAMEWORK
Go beyond model performance. This framework measures usability, user perception, and business impact of your AI features post-launch.
Level up your team's AI Product skills
We train Product teams to frame AI opportunities, design for non-deterministic experiences, evaluate models, and ship AI products. Every program is built on what we learn in the field.
100
+
Training sessions per year
11000
+
Alumni trained
AI Product Manager Training
2 days
Learn how to frame, prioritize, and assess AI initiatives to generate both user and business value.
Private
AI for Leaders
1 day
Understand the strategic importance of AI for your business, identify real-life opportunities and build an action plan to start moving forward immediately.
Private
Public
AI-Augmented Product Designer Training
2 days
From research to delivery: integrating AI as a structural lever for Product Design practice.
Private
AI-Augmented PM Training
2 days
Learn how to design your own assistants and agents, to increase your impact across the entire Product cycle.
Private
Craft AI Products
Ready to build AI products your users actually trust?
Tell us what you're building and we'll see how we can help.