Product Marketing expertise
Product Marketing is the discipline that links the Product and Business teams. At the crossroads of Marketing, Sales and Customer Success (generally called Customer Service), the Product Marketing Manager works alongside the Product Manager. As an expert on the customer, the market and the business, the Product Marketing Manager focuses on the offer. He or she is the leader of the go-to-market strategy.
Understanding the competition, knowing how to position his product and communicating effectively are the weapons of a PMM to ensure coherence between the need and the business.