Product Strategy

Finding the Best Product Organization for M6

"After our agile transformation, Thiga was able to support us by proposing a product organization adapted to our specific needs. A pragmatic and iterative implementation as close as possible to the teams."

Matthieu Cahu, Director of Product and Innovation

Building a Product Management School for Axa

Moving from a Project culture to a Product culture is a profound transformation for a CAC40 giant: new skills, a revolution in working methods, a change in managerial paradigm. With this in mind, we have built the AXA Product Academy: an internal school for all Product Managers and their managers.

Managing the redesign of an editorial site and building the product vision at Doctissimo

Eager to modernize its image, Doctissimo.fr called on Thiga to pilot the redesign of their editorial site and build its product vision, in an agile and product-intensive context. To celebrate its 20th anniversary, Doctissimo wanted to propose a new graphic identity and offer a new experience to its users. Our motto to achieve this: Align, test and learn!

Data and Machine Learning to Optimize Business Case Acquisition for OuiSNCF

A major challenge for the marketing department :
The creation of the Ouiboost tool, in order to optimize acquisition, was a major challenge for the marketing department of Oui.sncf.

This site is one of the 5 largest e-commerce sites in France and the majority of the site's traffic comes from Adwords.