Reinforce your Product Organisation
Our Product Coaches help you to switch from a traditional organisation to a Product organisation.
We coach you on short iterative cycles to change the way you work and set up a sustainable Product culture.
We can operate at various levels
a company, a Product or a feature of this Product.
Identify your strengths and weaknesses
From strategic vision to tactics, from Design to Delivery
Develop the skills of your teams in specific fields of expertise
Build job descriptions and development opportunities
Product teams and stakeholders: everyone is concerned if we want an effective transformation
Leave to infuse for as long as necessary. Like a cup of tea.
Thiga was born in the tech ecosystem.
We are co-founders of La Product Conference and have been identified in the 25 Top Linkedin Startups in 2018.
We are proud to be able to trigger inspiring practices within the Product community.
We are passionate and generous. We love to share our experience, question what we know. Always hungry for knowledge. Consultants working hard with humility.
Product Design, Product Marketing, Product Ownership, Coaching, Product Organization: we have a wide range of expertise.
Get VIP access to Thiga’s events, free books, and entry into our private meetup groups.
Through our Product and Design consultancy collective, we can address international teams' issues. We have experts based in France and Spain.
Unlock direct access to best practices and experiences from 100 highly skilled Product experts.
"After our agile transformation, Thiga was able to support us by proposing a product organization adapted to our specific needs. A pragmatic and iterative implementation as close as possible to the teams."
Matthieu Cahu, Director of Product and Innovation
Moving from a Project culture to a Product culture is a profound transformation for a CAC40 giant: new skills, a revolution in working methods, a change in managerial paradigm. With this in mind, we have built the AXA Product Academy: an internal school for all Product Managers and their managers.
Eager to modernize its image, Doctissimo.fr called on Thiga to pilot the redesign of their editorial site and build its product vision, in an agile and product-intensive context. To celebrate its 20th anniversary, Doctissimo wanted to propose a new graphic identity and offer a new experience to its users. Our motto to achieve this: Align, test and learn!
A major challenge for the marketing department :
The creation of the Ouiboost tool, in order to optimize acquisition, was a major challenge for the marketing department of Oui.sncf.
This site is one of the 5 largest e-commerce sites in France and the majority of the site's traffic comes from Adwords.
Placing Product at the heart of the organisations enables companies to offer a unique digital experience.
To explain it properly, we even wrote a book about it ! Our Product Academy "Product Oriented Organisations" presents, in a first chapter, what are the necessary roles to conceive, develop and promote your products.
While we don’t believe there’s a single “magical” organisational structure that you can simply duplicate everywhere, in our book we outline the common traits of the most successful product organisations. You can access it here.
When the Product Design team is small, from 1 to 4 members, its organisational model is simple: a unique team that meets all the product design needs of the organisation. All design decisions are made by a single expert or a small group of people. In this configuration, the integration of Product Design into Product teams is not formalised. Indeed, a simple workflow is established and requests are processed as and when required, with often informal communication within the Product Design team.
However, this organisation is under severe stress as soon as the company is confronted with friction related to its growth. Indeed, the proliferation of Product Designers may impact product standards and the speed of execution: degradation of the brand image, lower product usability, compliance issues between what is asked and what is achieved. As the team grows, the issue of workload distribution and validation will arise.
To go further, we have a great article about the 3 ways to integrate Product Design in a Product organisation.
At Thiga, we developed our own card deck to assess the maturity of our teams and identify our steps forward. And we've decided to share it with you!
Test a simple and playful method, a card game ready to be cut out and to complete your toolbox. You have the cards in hand, it’s up to you!