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Customer Experience & Design

Designing what matters

We turn business goals into experiences that people care about - and which teams can scale.

Design is not a step. It’s a system. We help organizations turn customer understanding into product decisions, team alignment, and business growth.
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Why it matters

Customer Experience & Design is now a strategic imperative. In a saturated digital market, delivering seamless, intuitive, and personalized experiences is no longer optional. Strong CX directly impacts acquisition, conversion, retention, and lifetime value.

  • Experience drives performance

    Great design isn’t just aesthetic, it’s measurable. Customer experience influences key business metrics, turning satisfaction into growth, loyalty, and competitive differentiation.

  • Design aligns the organization

    Design connects strategy, tech, and product. Through user insights, experimentation, and shared systems, it aligns teams and reduces friction across silos.

  • Acceleration through design

    By embedding design into decision-making, organizations reduce risk, accelerate time-to-market, and maximize ROI making transformation tangible and sustainable.

Our Approach
01.

We design organizations, not just interfaces

We design organizations, not just interfaces

We’ve scaled design teams from 5 to 50+, structuring roles, rituals, and governance so design becomes a long-term growth engine.
02.

We see AI as a way of working

We see AI as a way of working

From research to delivery, we help teams integrate AI responsibly, creating faster, smarter, and more human-centered design experiences.
03.

We put design at the strategy table

We put design at the strategy table

We connect user insights to business outcomes, making design a driver of impact, not a service function.
04.

We transform from within

We transform from within

Our consultants embed inside teams mentoring, aligning with leadership, and ensuring design capability becomes a sustainable differentiator.
05.

We build design as a growth engine

We build design as a growth engine

Beyond projects, we ensure design is embedded in your operating model, fueling adaptability, performance, and long-term value creation.

What we offer
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Meet our experts 

Interested in exploring how Thiga can help support your ambitions? Contact our team—we’ll get back to you promptly.
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Get in touch Interested in exploring how Thiga can help support your ambitions? Contact our team—we’ll get back to you promptly.
Thomas V
Thomas Vidal Partner, Design Director
Fanny
Fanny Pourcenoux Principal, Design Expert
Antoine V
Antoine Voland-Logerais Principal, Design expert
Frederic
Frédéric Dardion Manager, Design Expert