Customer Experience Design | Thiga – Designing UX for Product Impact

Why it matters

Design is no longer a nice-to-have, it’s a strategic lever for growth, alignment, and resilience in an increasingly competitive digital landscape.

Customer experience and design have become strategic imperatives

In a saturated digital landscape, delivering seamless, intuitive, and personalized experiences is no longer optional. Design directly influences acquisition, conversion, retention, and lifetime value.
But design is about more than outcomes

It enables internal alignment by connecting strategy, product, and technology through user insights, rapid experimentation, and scalable systems. When design is embedded in how organizations work, it accelerates time-to-market, reduces risk, and maximizes ROI.
Strong design practices also build resilience

They help teams navigate uncertainty, test bold ideas safely, and adapt products quickly to evolving user needs. In today’s economy, design isn’t just aesthetics, it’s an operating system for continuous learning and impact.

What makes us unique

We make design a core part of how organizations work, ensuring it delivers lasting value beyond individual projects

01.

We design organizations, not just interfaces

We’ve scaled design teams from 5 to 50+, structuring roles, rituals, and governance so design becomes a long-term growth engine.

02.

We bring the rigor of product builders

With a mindset rooted in experimentation, measurement, and iteration, we make sure design doesn’t just look good, it works, scales, and drives measurable results.

03.

We treat AI as a design partner, not a shortcut

From research to delivery, we help teams integrate AI responsibly to create faster, smarter, and more human-centered experiences.

04.

We ensure design has a seat at the strategy table

By connecting user insights to business outcomes, we elevate design from a service function to a true driver of business impact.

05.

We embed rather than parachute in

Our consultants work from within, mentoring teams, aligning with leadership, and building internal capabilities that last beyond our engagement.

Customer Insights & Research

We uncover what truly drives users through user research, and we continuously optimize experiences through data analysis and performance tracking.
CX Strategy

We design customer experience strategies that connect user needs with business goals.
Design & Prototyping

We rapidly design, prototype, and validate solutions that balance usability, desirability, and feasibility.
Design Systems at Scale

We structure and scale design systems that bring consistency, speed, and collaboration to large product organizations.