Contact us Join us

Business & Product Strategy

Clarify your strategy. Align your teams. Accelerate your growth.

We help companies, product leaders and executive teams transform ambiguity into clarity, intuitions into structured strategies, and diverging opinions into collective alignment. The result? Focused decisions, strategic execution, and positive business outcomes.
©Photo de Chase Chappell sur Unsplash

Why it matters

In a digital-first economy, where customer expectations rise continuously and technology disruptions become the norm, organizations need more than good intentions and tactical roadmaps. They need clear, evidence-based product strategies, laser-focused investment decisions, and the capability to translate opportunities into market-leading solutions rapidly.

Strategic clarity is no longer a luxury — it’s a competitive necessity.

Many digital strategies remain stuck in PowerPoint: misaligned across departments, disconnected from execution, or too vague to drive decisions. Meanwhile, the market moves fast. Opportunities don’t wait. Customers expect more. And internal teams need clarity — not just ambition.

Whether you’re a digital-native scaling up or a legacy player evolving your model, your ability to navigate uncertainty, make bold but grounded bets, and rally your teams around a clear direction will define your trajectory.

But crafting a great strategy isn’t enough. You also need to land it — with speed, precision, and impact. That means setting up the right governance, equipping your teams, and removing execution bottlenecks. Strategic intent must translate into operational reality.
©Photo de Sable Flow sur Unsplash

Our convictions

We believe strategy only creates value when it is clear, shared and effectively delivered.
01.

Strategic storytelling drives alignment

A strategy that can’t be told clearly can’t be executed

We help you build a compelling narrative that connects vision, user value, and business priorities, behind which teams can rally.
02.

Execution is part of the strategy

We design how strategy lands:

Governance, KPIs, PMO, Chief of Staff roles — the systems that make execution inevitable.
03.

AI is a strategic accelerator

We help you leverage AI to sharpen market analysis, accelerate discovery, enrich your opportunity mapping, and automate non-value tasks.

AI is a new lens for thinking strategy — and a tool for executing it better.
04.

Innovation must be structured

Great products don’t emerge from ideation workshops

We systematize how you detect, prioritize, and validate opportunities — so innovation becomes scalable.
05.

Go-to-market is not an afterthought

We integrate GTM thinking from the start:

Messaging, segmentation, channel mix, rollout

What makes us unique

We combine the strategic sharpness of top-tier consulting with the hands-on pragmatism of product builders. Our consultants think like strategists and act like operators. No generic playbooks — just tailored strategies that stick.

Context over templates

We adapt to your sector, challenges, maturity, and ambitions. Our methods are robust — but never dogmatic.

Clarity creates velocity

Our job is not to make things more complex, but rather more obvious. We help your teams focus their energy where it counts — and to execute their decisions quickly.

What we offer
icone design

Business-Aligned Product Strategy

We help you clarify your product vision, make high-stakes strategic choices, and translate them into focused, actionable roadmaps.
From portfolio framing to long-term positioning, we work with your leadership to connect business ambition with product execution — and turn strategy into results.
icone design

Innovation & Opportunity Detection

We bring structure to your innovation process and make opportunity detection repeatable.
Through market signals, user insights, AI-enhanced discovery, and proven framing tools, we help your teams identify, shape, and qualify the bets that matter — before the competition.
icone design

Go-to-Market & Positioning

We embed go-to-market thinking into your strategy from day one.
We align product, marketing, and sales around the same story — ensuring that your launches are well-positioned, high-impact, and built to scale with clarity and speed.
icone design

Value-Driven Governance

We make sure your strategy lands, and that it does so quickly.
Through tailored operating models, strategic KPIs, and embedded execution roles like PMO or Chief of Staff, we help you align teams, steer delivery, and turn vision into measurable business outcomes.

Meet our experts

Our Business & Product Strategy experts combine strategic sharpness with deep operational experience.

Group 37
Get in touch Our consultants don’t just define strategy; they build the conditions for it to succeed
Marie Laure
Marie-Laure Gama Principal, Strategy Expert
Hortense
Hortense Bouzoud Principal, PMM Expert
AIT
Alexandre Irmmann-Tézé Co-founder, Head of Strat

Thiga

The newsletter with real impact
No one is too big to scale