Hortense Bouzoud welcomes


Meet April Dunford, the world's most recognized leader in Product positioning. And learn how to convert your positioning into a sales pitch!



Hortense Bouzoud, our Director of Product Marketing, welcomes April on the eve of the release of her new book.

April will give you the unbeatable method to craft an impactful sales pitch. This exclusive event is undoubtedly one of the hottest moment on the positioning calendar! 

Join us on Sept. 19th at 5pm! Register right here:

About April

April Dunford is a Positioning expert and CEO of Ambient Strategy, where she helps companies successfully launch new products by shaping the markets they compete in.

Before Ambient Strategy, April had a 25-year career managing marketing and product teams at a series of 7 successful startups, 6 of which were acquired. During her in-house career, April launched 16 products into the market, 3 of which became billion-dollar businesses.

At Ambient Strategy, April has worked with dozens of startups, helping them position their products for growth. April is a sought-after international keynote speaker and author of the bestselling book Obviously Awesome (How to Nail Product Positioning so Customers Get it, Buy it, Love it)

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Hortense Bouzoud (1)
Hortense Bouzoud

Director of Product Marketing,
writer and trainer @Thiga

About "Obviously awesome"